Discussion

From my experience, the pricing usually depends on scope and depth. When we first looked into it, I thought it was just about tweaking headlines and button colors. But once we got into conversations, I realized proper CRO includes user research, funnel analysis, technical setup, hypothesis building, testing cycles, and reporting. The more traffic and complexity your site has, the more work it takes to run meaningful experiments. I spent some time reviewing how different teams present their approach, including what’s outlined on https://conversionrate.store/ , and it helped me see why pricing varies so much. You’re not just paying for isolated changes — you’re paying for a structured process and ongoing optimization. In our case, the investment made more sense once we connected it to potential revenue lift rather than just monthly fees.

In many projects I’ve seen, costs tend to reflect the level of expertise and the amount of analysis happening behind the scenes. Businesses often focus only on visible changes, but the real effort usually goes into research, data interpretation, and prioritization. The clearer the objectives and metrics are from the start, the easier it becomes to estimate both workload and expected outcomes.