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Bulova: In 1988, Bulova piggybacked on the Winter Olympics with a very intentionally time-sensitive advertising campaign. Bulova had a history of using photos from Time Magazine in its ads, and the two whipped up something special for the Alberta Olympics. According to The New York Times, the brand selected a photo by a Time Magazine photographer and turned it link into an link ad by deadline to be included in that week's edition. Bulova Watch time, indeed!

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